Program Design - Adam Yukelson

The best learning experiences don't just teach ideas and practices—they connect us more deeply to who we really are, and what we're here to do.

I help visionary leaders and organizations scale in-person programs into transformative online offerings. I support the full lifecycle of program development—from strategic direction and curriculum design to digital production and global facilitator training.

I start by exploring why this work wants to go online now, what might be possible online that isn't possible in person, and what a great course might also be? Many downstream design decisions flow from this clarity.

From there, I pay close attention to how people are invited in, how pace and choice are structured, and how early signals shape whether participants relate to the experience as something to "keep up with" or something to inhabit. Beginnings matter.

Effective online offerings work across levels: individual reflection, peer dialogue, small groups, local hubs, and whole-group moments. I design how these layers interact. For more detail on how I work, I invite you to read the guide.

Featured Work

u.lab: Leading From the Emerging Future

Presencing Institute / MITx

Co-created and facilitated this flagship program bringing Theory U to scale. Now in its 10th year, the course has reached over 250,000 participants from 186 countries and has become a model for blending online and offline elements in transformative learning.

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Zen and The Art of Saving the Planet

Plum Village

Co-designed the first online course from Thich Nhat Hanh's community, reaching 3,000+ climate leaders and activists with a mindfulness-based approach to systems change and ecological resilience.

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